A FedEx survey in May 2012 states that 76% of customers enter a shop or store after seeing its signage displayed in the letter or other forms. You should install or hang signage, i.e., letter signs, to direct or drive probable and existing customers to your business premises.
Channel letters or metal letters for signs are 3-dimensional and personalized lit signage that makes your business logo or name look more memorable and attractive. In today’s highly competitive market, creatively and strategically designed signage helps fetch customers to your business premises and improve its visibility if installed at the top or front. Here are how you can use letter signs to promote your business:
Standout Storefront Sign
Do you want to make your storefront signage stand out from others? Using personalized channel letters is an incredible option. Being eye-catching and prominent in appearance, these letter signs for businesses will help you display your store name or business name dynamically and boldly. Well-known brands like Starbucks and Target use channel letters made of metals.
Whether lit or non-lit, these letters improve the visibility of your business premises or retail store all day and night. They ensure your business brand is noticeable around the clock throughout the week. Opt for a backlit or front-lit letter sign to attract people’s attention at night. Non-lit storefront letter signage offers a sleek, clean look and depends on natural light. Hence, they are practical only for the daytime.
Interior Space
Hanging at the front or installing at the top of your business premises makes custom signs for a business work well for better visibility and direction. However, it does not mean you can use these letter signs only for the exterior part of your business premises. You can use letter signage in your reception areas or promotional zone.
With personalized metal letter signs, you can consistently maintain your business branding. Upon entering your store or office premises, customers will instantly identify your business brand. It ensures that your customers will have a smooth experience from entry to leaving your store. Further, it will leave a long-lasting impression on them.
Backlit Metal Letters
Using backlit metal letters for signs is a fantastic branding and advertising option. In such letter signs, lights are set on the backside and shine behind the letters. It creates a glowing and soft halo effect. Further, it adds depth and sophistication to your business signage. It elevates the aesthetic appeal of your business setup, like luxury hotels, boutiques, restaurants, and spas. If installed well, it upscales your retail store with an elegant touch.
Illuminated or backlit letter signs create an inviting and warm ambiance that fetches customers and improves their experience. Whether you use illuminated letters as signage inside or outside your business setup, they maintain a refined and polished look. They will never go wrong as they produce a flashy and sophisticated look for your business brand. .
Informational and Directional Signs
You can use these letter signs for businesses as functional signage. With these letters, you can guide customers to lounges, checkout zones, and restrooms within your business premises. Being appealing, clear, directional letter signs will improve your customer experience and guide customers to navigate your business premises.
In today’s hectic world, directional letter signage can point to significant areas like customer service desks and fitting rooms. These directional letter signs are helpful in larger spaces like airports, corporate offices, and shopping centers. They work as effective branding and wayfinding tools. These letters are easy to read and last longer. They maintain a significant visual appeal for years.
Seasonal and Event Letter Signs
As an owner, you can use custom signs for businesses made of metal letters for particular events, tradeshows, and seasonal promotions like holiday or themed event displays. You can get these letter signs per your choice of color, size, and theme. It will allow you to align your custom letter signage with particular occasions or campaigns.
For example, you can install personalized letter signs for sales events, holiday decorations, and promotional campaigns for an eye-catching look. You can experiment with these letters with interactive elements, creative lighting effects, and playful fonts to make them more attention-drawn and engaging.
Final Words
Metal letter signs serve several different purposes, whether it will be used for interior branding, standout storefront advertising, offering directional guidance, or creating elegant ambience. Due to their innovative designs and distinguished applications, you can improve your brand visibility, build more customer engagement, and strengthen the recognition of your business brand with custom letter signs.
At SignANT, we design and create personalized metal letter signs for businesses in different sectors. We hold several years of industry experience and use only high-quality metals and tools to make visually appealing and durable letter signage. Consult us to get custom letter signage today.